As founder and past CEO of The Spice Hunter, Inc, Lucia Vanderheyden Cleveland with a $10,000 investment grew the company from 1980-1999 to be the third largest spice jar company in the US. Lucia took it step by step through the different channels of product, marketing and sales of the Specialty Food/Gift Industry to the Health Food and Grocery Markets. During that time The Spice Hunter received awards such as the first San Luis Obispo Environmental Recognition Award, Best Business from the California Dept of Commerce and Healthy Product from The National Association of Fancy Food. She took the old-fashioned method of growing on your profits combined with efficient guerrilla marketing techniques.
Lucia Cleveland received a BA in Biology from Grinnell College.